Roundup: HG Insights’ Q3 Awards
HG Insights has had a noteworthy summer under the Santa Barbara sun. Beyond just the weather, we’ve had exciting events (volunteering at the Santa Barbara Zoo), amazing meals (with cross-departmental groups sampling some of SB’s most popular restaurants), and the chance to reunite (with most of the team coming together thanks to a leadership summit). […]
HG Use Case: Threat Management Opportunity
Competitive Displacement: Threat Management Opportunity In this step-by-step video, Carissa Mills, Account Executive, demonstrates how a customer turbocharged a competitive displacement campaign in the Information and Threat Management space using Technology Intelligence from HG Insights. Using HG’s Opportunity Generator and Contextual Intent data, this customer was able to target the right prospect at the right […]
HG Use Case: Application Infrastructure Opportunity
$9B Application Infrastructure Middleware Opportunity In this step-by-step video, Nolan Fisher, Account Manager, demonstrates how a customer used Technology Intelligence from HG Insights to uncover spending patterns across international markets for Application Infrastructure Middleware representing a $9.2B total market size. Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence […]
A Data-Driven Approach For ABM Marketing
Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively […]
HG Insights Named as SaaS Award Finalist
HG Insights is happy to announce we’ve been named a finalist for the 2022 SaaS Awards as one of the ‘Best SaaS Product for Business Intel or Analytics’ for our Technology Intelligence solution. The Software as a Service Awards are one of the foremost honors recognizing excellence and innovation in the scope of SaaS-based solutions. […]
Driving Efficiency With Technology Intelligence
Driving Efficiency With Technology Intelligence In this edition of Insider Interviews, HG Insights’ EVP Marketing, Ed Locher shares his experience in the data science industry and his insights into how quality data-driven insights—fueled by technology intelligence—are driving modern businesses. The same way oil needs to be refined into gasoline to drive a car, data needs […]