Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making
Citrix is a tech company that works to optimize employee experience for better engagement and productivity, and enable mobile and remote working in a scalable manner. Challenge Citrix sought a data-driven process for decision-making and alignment between sales and marketing teams and programs. For strategic planning, Citrix needed more granular business intelligence to identify market […]
Podcast: Building A SaaS Juggernaut
HG Insights’ VP of Global Sales, Scott Smyth, is featured on the inaugural episode of the WeDisrupt Sales Podcast, broadcasting to a worldwide audience of CROs, senior sales leaders, and sales executives.
HG Insights Certifies Commitment to Security and Confidentiality with SOC 2 Compliance
HG Insights Certifies Commitment to Security and Confidentiality with SOC 2 Compliance Leading Go-To-Market intelligence provider successfully passes audit and reaffirms its commitment to security and regulatory compliance SANTA BARBARA, Calif. – HG Insights, a global provider of data-driven insights to 8/10 Fortune 100® B2B tech companies, announced their successful completion of the Service Organization Control […]
Master Class: Data-Driven TAM SAM SOM
Winning Your Markets Requires More Than A Top-Down Approach To Your Total Addressable Market (TAM) Or Serviceable Addressable Market (SAM). To Win Big, HG Insights’ Most Successful Customers Identify Their Serviceable Obtainable Market (SOM).
Podcast: The Future Of Tech Intelligence
The Future Of Tech Intelligence HG Insights CEO, Elizabeth Cholawsky, discusses the future of technology intelligence and how it is evolving to help companies spot trends earlier, make more accurate predictions, and uncover hidden opportunities.
Podcast: Making Tech Intelligence Actionable
HG Insights CEO, Elizabeth Cholawsky, joins the MarTech Podcast to discuss operationalizing technology intelligence so that it becomes part of your business process.