GenAI Readiness Report: The Most AI-Mature Companies in 2025
Download the GenAI Readiness Report to see how global companies are adopting AI in 2025. Two years after the viral launch of ChatGPT and emergence of other Large Language Models (LLMs), GenAI continues to dominate the innovation conversation across business sectors. It’s not all talk, either – according to an EY survey, GenAI use in […]
ICP Methodologies for the Modern Market
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ICP Master Class: Pinpoint Your Perfect-Fit Accounts with Technographics
If your pipeline is slowing down, your Ideal Customer Profile (ICP) could be to blame. In today’s fast-paced B2B world, knowing what technologies your prospects use is just as important as knowing which companies to target — that’s where technographics come in. Watch our ICP Master Class to learn how Sage saw a 5x higher opportunity […]
Technographics 101: A Guide to Using Technographic Data
For B2B go-to-market teams, knowing which accounts to target in your sales and marketing efforts is a common challenge. How do you identify the companies that are most likely to become customers? To find your target accounts, you have to answer essential questions around: Are they actively looking for solutions like yours? Do they use […]
The Next Generation of Sales AI Report
Discover the Sales AI Landscape in our full report here The Sales and Marketing industry, once dominated by just a few companies, has seen an explosion in MarTech apps in recent years. According to chiefmartec, since 2011, the field has grown 9,304% to 14,106 apps, with a 27.8% increase between 2023 and 2024 alone. The […]
Insurance Industry: Trends & IT Market Size Report
Key Takeaways: $291 billion in projected IT spend by the Insurance industry in the next 12 months. 49.8% of the Insurance market size for IT comes from the AMER region. 47% of IT spending by Insurance companies will go toward IT Services, 31% will be spent on Software, 13% on Hardware, and 9% on Communications. […]