Actioning Cloud Management & Virtualization Opportunities
In this step-by-step video, Adrian Escober, Senior Account Executive, demonstrates how HG Insights’ Technology Intelligence empowers businesses to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. In this example, Adrian’s customer had already identified prospects looking to adopt virtualization and cloud management products. The customer now needed to deliver the right campaign messaging at the right time.
With HG’s Contextual Intent, customers can identify accounts with the highest propensity to buy at the correct time, based on current in-market signals by:
- Targeting accounts that match an Ideal Customer Profile and are engaging with the Intent topics that matter most to the customer.
- Utilizing improved account scoring to rank accounts based on intent signal strength.
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Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions to granular, actionable insights on a company-by-company level with the click of a button.
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