Insights for
Market Analysis

Insights to Expand Your Total Addressable Market

We Help You Target The Markets With The Most Potential

Our unique referential entity set enables strategy teams to analyze and understand complex competitive, technology, and financial dynamics of markets across the globe.

Uncover Opportunities To Displace Competitors

Gain valuable insights into your competitors’ installed base and analyze the markets where there is displacement potential. Identify potential partners by seeing which complementary solutions are prevalent across global markets.

Turn Budget Into Revenue

Develop data-driven strategies that ensure proper resource allocation based on revenue potential. Increase productivity by identifying best fit products and messaging for better aligned sales and marketing campaigns.

Find Global Opportunity

Quickly identify and size the revenue potential of global markets based on the relevant budgets and technology profiles of the companies they are comprised of. Prioritize and align your sales and marketing efforts to drive alignment and efficiency.


Full Funnel Solutions

Our suite of solutions allows you to integrate technology intelligence at any stage of your customer journey.

HG Market Intelligence

Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.

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HG Insights Platform

Look into global industries, markets, and companies to prioritize accounts and to maximize revenue.

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Boost lead generation, generate brand awareness, and grow engagement for your digital presence and social campaigns.

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HG for  LinkedIn

Interact directly with companies using targeted technologies to increase engagement and conversions.

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HG for Salesforce

Review customized tech intelligence alongside your customer relationship management platform’s existing account information.

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What Our Customers Are Saying


Our self-service technology intelligence platform lets you
focus on what you do best

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Insights That Fuel Growth

World-Class Technology Intelligence To Build World-Class Processes

Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.
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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.
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Account Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.
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