Insights for Intelligent Investment
Unprecedented visibility into company and market dynamics
Deal Sourcing
- Identify new and emerging vendors by tracking customer acquisition metrics over time
- Understand the customer makeup in which your target is competing
- Ability to request new target companies for deal flow
- Discover new market dynamics across competitive vendors
- Create thematic sourcing strategies beyond customer relationships
Commercial Due Diligence
- Quickly identify current and former customers to survey and interview
- Generate market maps by discovering customer profiles and competitive positioning
- Understand the makeup of a potential target’s customer base and exposure to disruption
- Create a bottom up TAM analysis in order to vet and justify the targets valuation
Investing and Market Research
- Understand your holdings’ customer base and competitive positioning on a global basis
- Monitor and benchmark competitors acquisition and growth metrics
- Determine your holdings’ TAM analysis and market map
- Analyze technology vendor adoption trends for all markets and segments
Portfolio Operations
- Leverage sales and marketing insights across portfolio companies to accelerate growth strategies
- Generate TAM reports on demand
- Build Ideal Customer Profiles for Account Based Marketing programs
- Identify competitors’ customer base for takeaway programs
