HG Insights PlatformIgnite opportunity with deep dive account intelligence at your fingertips
Turn intelligence into a strategic advantage
The HG Insights platform provides an unprecedented view into global industries, markets, and companies allowing you to identify the most valuable opportunities and build strategies to maximize your revenue and accelerate growth.
HG Insights’ unique approach to structuring and taxonomy empower you to effortlessly analyze and interpret billions of data points across millions of entities operating around the globe. Powerful search and segmentation tools allow you to uncover market and industry trends, visualize competitive landscapes, and develop data-driven territory and account plans.
Insights to fuel your growth
Capture markets with optimized territory plans
Accurately sizing your Total Addressable Market (TAM) is critical for growth, and HG Insights’ unique intelligence allows companies to analyze and identify the markets with the most potential value.
Redefine your Total Addressable Market
Turn sales territory planning into a strategic advantage by ensuring your account executives target the prospects with the highest propensity to buy and match your Ideal Customer Profile in every market.
Discover your true Ideal Customer Profile
Utilizing technographic insights such as IT spend and technology purchase behavior allows you to analyze your top customers and better define what your true Ideal Customer Profile (ICP) looks like.
Expand and accelerate opportunities
- See the big picture: A referential set of data provides an organized view of how markets operate, and how much opportunity exists within them. Identify potential partners by seeing which solutions are prevalent in your territories.
- Understand your competition: build profiles of your competitor’s installed base and understand their wallet share so you can better formulate strategies and battle plans.
- Find global opportunity: With global data coverage you can expand your total addressable market (TAM) and explore opportunity wherever it exists to drive more revenue and grow faster.
- Turn budget into revenue: The largest and most accurate IT spend intelligence means you can focus on the markets with the largest budgets, and the greatest potential revenue.
- Find strategic intent: does your ideal customer have a multi-cloud strategy, ABM program, or use outdated hardware? Dig into deep insights on how a company operates by seeing what technologies they use.