Solution Break-Down: Account-Level IT Spending

How much a company is likely to spend on IT and underlying categories is a particularly valuable source of intelligence. This quantity, known as IT spend, has widespread applications for planning, optimizing, and perfecting your Go-To-Market motion.

Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]