In the latest episode of our podcast, learn how to operationalize technology intelligence so that it becomes part of your business process. Whether you need tech intelligence in your CRM, MAP, or online advertising platform, we’ll show you how to make it actionable and accessible for everything from strategic planning to sales and marketing outreach.
Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you can use HG Insights Tech Intelligence in Salesforce to improve your sales and marketing outreach. The competition puts us up against 4-6 other AppExchange partners where all of us get exactly 3 minutes to show
If you’re a Salesforce user, you’ll be happy to hear we recently launched HG for Salesforce app on the Salesforce AppExchange to give you seamless access to our comprehensive technographic data. With the app, you can easily access tech install data from within Salesforce, enabling you to precisely target new prospects or existing accounts with
In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.” It’s now more than 50 years later, and engineers have made great strides with artificial intelligence, neural
SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective. HG Insights and SalesLoft recently partnered to integrate the HG Focus Chrome Extension within the SalesLoft platform. We sat down with Sean Kester, SalesLoft’s vice president of product marketing, to discuss the benefit of
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and
As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. While 2016 has been a watershed year for HG Insights, so much of what we’ve accomplished—from the new products we’ve released to the people