Learn how to put an adaptable strategy in place to help your team identify the right markets to pursue, who will be receptive, who to avoid, and who is in-market right now. Join Dun & Bradstreet and HG Insights to learn how to help your Sales team: Easily prioritize “in-market” prospects Increase engagement and
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Back to eBooks & Briefs Library While today’s tough economic conditions make it challenging to generate new business, there are still time-proven strategies you can use today to fill the gaps in your pipeline. By shifting your resources to digital, reprioritizing your outreach, and sharpening your messaging, you can quadruple the rate at which you
Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories.
Is your company part of the 58% of companies that use the same strategies to both acquire new customers and expand existing relationships? If so, you’re ignoring scientific research that shows new and existing customers have radically different buying motivations and criteria for making decisions. To avoid missing out on customer acquisition or expansion revenue,
Sales organizations with greater than 75% adoption to a social selling strategy have a 61.5% win rate rate compared to a 41.9% win rate for organizations with less than a 25% social selling adoption rate. But you’re not going to see those kind of results with a generic “Nice to meet you…Can we chat for
According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you sell a software or hardware product, technology intelligence plays a critical role in defining your ICP because it allows you to identify the accounts that have the highest propensity to buy.
Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the highest propensity to buy.
For your sales reps to be successful on the phone, they need to target the right prospects, deliver a relevant message, and have smart tools that allow them to easily prioritize, schedule and learn from their calls. Putting the right intelligence in front of your reps is the key to quadrupling your sales opportunities in
One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or prospects. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right audience with the most relevant message. Download
A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed, how much they spend on those products, and when the technology is up for