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Your Use Cases Toolkit

Get tips and insights for executing on your strategy. See how to best leverage data to meet your goals.

FY24 Go-To-Market Planning Master Class: Reducing Risk With Data-First Decision-Making

Now available on demand! HG Insights will show you how to remove subjectivity from your planning and put Technology Intelligence — on technology spend, IT install, and intent data — at the heart of your decision-making.

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Strategic Use Cases

Our solutions enable firms to leverage tech stack data and predictive analytics for TAM, SAM, and SOM estimations, crafting precise ICPs to streamline account-based marketing (ABM) strategies and bolster market intelligence (MI).

The Four Pillars Of A Go To Market Plan
Enterprise Marketing: What, When, How, and Why
Solutions Brief: Ideal Customer Technology Profile
Contextual Intent: The Intent Data Game Changer

Sales Use Cases

Our solutions facilitate a targeted approach through AI-driven insights, enhancing CRM data to prioritize high-propensity accounts – optimizing the sales funnel and accelerating the sales cycle with actionable intelligence.

6 Data-Driven Sales Strategies To Meet Your Growth Plan
Five9 Harnesses HG Insights’ Technology Intelligence For Sales Success
Azul Attributes New Pipeline To HG Insights’ Cloud Dynamics Data

Marketing Use Cases

Our solutions empower data-driven decisions, enabling teams to refine their ABM campaigns with granular tech install data, enhancing lead scoring mechanisms and ROI through tailored content and precision targeting in digital campaigns.

Account Based Intelligence Explained
How To Segment & Tier Accounts For Effective ABM Programs
How to Build a Target Account List For Your Go-to-Market
5 ABM Platforms to Drive Your Strategy in 2024

Discover More Use Cases

Use case video small business data set

HG Use Case: Small Business Data Set

In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams.

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Identify Business Opportunities With HG Salesforce Connector

HG Use Case: HG Salesforce Connector

Identify Business Opportunities With HG Salesforce Connector In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector

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In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector.

HG Use Case: $4.8B Cloud Services Opportunity

In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector.

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